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Public Relations & Communication Studies

The BA Honours (Corporate Communication) will provide students with specialized knowledge of the subject content and understanding of theories related to the study of communication, organisational communication and corporate communication.

Although the focus is on critical analysis of communication, the programme will deliver graduates who, through acquired critical insight into the function of corporate communication, will be able to research specific planning and intervention strategies in an applied context. Through this, graduates will be able to make applied scientific and strategic contributions to the practice of corporate communication in service of a democratic South African society.

Core modules

The core modules in Research Methodology (LMC401) and the Treatise (LMC425) contribute to the ability of the students to acquire wide-ranging, advanced and specialised knowledge and research capabilities within and across the field of Corporate Communication, Communication Studies, Brand Communication; Organisational Communication and New Media and to be able to use a full range of advanced analytical and descriptive instruments in the area of corporate communication theory, communication studies, and branding and brand communication theory and undertake research in various contexts.

The focus of all the modules within the curriculum is on developing the students’ insight into the communication, media and cultural situation in South and Southern Africa and to develop appropriate strategies to engage communication policy and executive realities at a local, as well as international level. 

Course Content 

Students in the BA Honours (Corporate Communication) must complete a minimum of 120 credits for the year, of which 50 credits are compulsory core modules.

Core Modules

 Research Methodology: LMC401 
 Treatise: LMC425
 Corporate Communication: LMC428 

Elective Modules

Students must choose two elective modules from the list below:
 Communication Studies: LMC429
 Brand Communication: LMC430
 Critical Approaches to Media Design: LMC417
 New Media Cultures: LMC419
 African Media Contexts: LMC427
 Internship and Work-based Learning: LMC403

Duration of study

A minimum of one year for full-time candidates and two or three year for part-time students depending on module selection. 

Entrance requirements

Potential students must be in possession of a Bachelor's degree, with Communication and / or Public Relations as a major subject and learning in the relevant specialisation field with an average of 60% at NQF level 7. A maximum of 20 students will be accepted and preference will be given to candidates with undergraduate studies in public relations, communication or media studies and/ or experience in the field.